Jeffrey Rollings has litigated copyright cases in many federal courts, and also litigates many of the firms’ trademark, trade dress, and trade secret cases, in both state and federal courts all over the country, and before the Trademark Trial and Appeal Board and arbitration panels. His litigation experience includes all aspects of case initiation, management, discovery, motion practice, and trial, including both jury trials and bench trials.

Mr. Rollings also frequently handles “WIPO” domain name disputes for the firms’ clients, many of which are submitted to arbitration panels of the World Intellectual Property Organization in Geneva, Switzerland under the widely accepted ICANN rules and regulations governing domain names. He also regularly counsels clients on matters involving the proper handling and marketing of proprietary and confidential documentation and information, and is frequently called upon to craft and negotiate non-disclosure, non-compete, and other similar agreements, or to devise creative solutions to facilitate disclosure without compromising the value and security of closely held information.

Mr. Rollings also handles a great deal of the firms’ licensing matters, and is a proficient draftsman and negotiator of licenses in each of the trademark, patent, copyright, and publicity rights areas. He has designed licensing programs for major national companies from the ground up, and negotiates trademark and patent licensing transactions on a regular basis. Mr. Rollings’ licensing experience includes drafting and negotiating licenses for sporting goods companies, tool companies, cosmetic companies, fashion designers, jewelry wholesalers and retailers, clothing and footwear designers, music companies, advertising agencies, and video game companies, to name just some.

Despite spending the last 21 years at NLS and its predecessor firm, Lackenbach Siegel, Mr. Rollings has practiced law for nearly 30 years and brings a unique and diverse background to the firm. He has practiced not only intellectual property law, but also general civil litigation and transactional corporate law at large international law firms in New York City, Los Angeles and San Francisco, (Gibson, Dunn & Crutcher and Brobeck, Phleger & Harrison). Prior to that, Mr. Rollings enjoyed a different life in the music industry, as a merchandising professional and as a songwriter and bandleader. His varied experiences and interests have resulted in his being able to rapidly find solutions to unusual matters which the firm might not otherwise handle, including state court civil litigations and contract disputes which do not involve traditional intellectual property concerns.

Mr. Rollings graduated from Cornell University and magna cum laude from Indiana University School of Law where he was a member of the Law Review, Order of the Coif, and Moot Court Board.

PRACTICE

Copyright Litigation & Prosecution
US Federal Court & Trademark Office Litigation
Licensing
Intellectual Property Counseling

BAR & COURT ADMISSIONS

New York
California
U.S. District Court Central District of California,
U.S. District Court Southern District of New York
U.S. District Court Eastern District of New York

EDUCATION

Cornell University, Ithaca, New York
Bachelor of Arts, Government
Bachelor of Arts, History
Indiana University (Bloomington)
Juris Doctor magna cum laude, Order of the Coif.
Member, Indiana Law Journal
Indiana Moot Court Team

SELECTED BOOKS & PUBLICATIONS

Copyright, FUD, and NFTs: Vetting the Fear, Uncertainty and Doubt of Non Fungible Tokens  View Article